1. INFORMATION WE COLLECT We may collect the following personal information when you: • Place an order: Name, email address, billing/shipping address, phone number, payment details • Browse our website: IP address, browser type, pages visited, time spent on site (via cookies) • Contact us: Name, email address, and message content 2. HOW WE USE YOUR INFORMATION We use your information to: • Process and fulfil your orders • Send order confirmation and shipping updates • Respond to customer enquiries • Improve our website and services • Send promotional emails (only with your consent) • Comply with legal obligations 3. SHARING YOUR INFORMATION We do not sell or rent your personal data to third parties. We may share your information with: • Shipping carriers (e.g., Royal Mail, DHL, DPD) to deliver your orders • Payment processors (e.g., Stripe, PayPal) to handle transactions securely • Shopify platform for store management purposes 4. COOKIES Our website uses cookies to enhance your browsing experience. You can choose to disable cookies in your browser settings, however this may affect the functionality of our website. 5. DATA RETENTION We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are typically retained for 7 years for accounting purposes. 6. YOUR RIGHTS (GDPR) Under UK GDPR, you have the right to: • Access the personal data we hold about you • Request correction of inaccurate data • Request deletion of your data ("right to be forgotten") • Object to or restrict processing of your data • Data portability To exercise any of these rights, please contact us at [your email]. 7. DATA SECURITY We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All payment transactions are encrypted via SSL technology. 8. THIRD-PARTY LINKS Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.